Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
Cheil India has a strong presence in the retail and shopper marketing space.
The confidence that GST Network is capable of handling the returns, payments, reconciliation, refunds, etc., has been badly shaken.
In this round, the market has won. But it is still for Gautam Adani to decide whether he has lost or not, argues Shekhar Gupta.
The Health Minister had recently written to the Information and Broadcasting Ministry seeking action against companies like Bagpiper soda, Johnny Walker soda and Kingfisher mineral water, saying they were using surrogate methods of advertising, which needed to be stopped.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
The company wants to exploit the space further as the online medium is the most cost-efficient advertising option compared to print and television.
Hitachi will spend Rs 12 crore (Rs 120 million) to advertise and promote its LCD and plasma TVs in India and plans to capture a 20 per cent market share in the high-end plasma TV market by 2007-08.
'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'
In a bid to capture greater market share of UK's Indian restaurants, United Breweries (Scottish & Newcastle) will embark on a one million pound mega media campaign later this month to promote its flagship beer brand 'Kingfisher'.
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.
Sony eyes a 2 billion payoff from telecasting the Fifa World Cup.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
Channels across the board from news to general entertainment, music and movies telecast half-hour to one-hour advertorials promoting these products, mainly during non-prime time hours
In an attempt to shed its image of being just a networking company, Cisco India will be launching a major brand repositioning campaign in India during the first quarter of 2008. It will include an outdoor, print and electronic media and web advertising campaign by OgilvyOne.
It is not the first time the history of the Godrej family is being written. In its centenary year in 1997, film journalist and former editor of Filmfare and Screen B K Karanjia had, at the behest of the industrial family, penned a voluminous two-part history, tracing their trials and tribulations since 1897. So, what made the family want to tell its story again 25 years later? And not through another book, but through a completely different medium?
Kejriwal's centralised way of governance might work in Delhi, but Punjab will call for delegation, observes Sanjeev Nayyar.
The demand for full-stack developers in India have seen a 20% increase in the last one year.
Are we running a cricket match using football rules, asks Ajit Balakrishnan.
Twitter highlighted 2 of Trump's tweets that falsely claimed mail-in ballots would lead to widespread voter fraud.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
Ajit Balakrishnan on learning from past technology revolutions.
The CAIT has complained to the Commerce Ministry to take action against these companies.
While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
Maharashtra Chief Minister Uddhav Thackeray announced a statewide curfew for 15 days from 8 am on April 14 to contain the rapid spread of the coronavirus in its second wave. With Section 144 being imposed across the state, Thackeray essential services have been exempted from the restrictions. The curfew will be in place till 7 am on May 1.
'The Supreme Court has laid out some very important principles.' 'Let us see if the government will try to circumvent it and subvert the very essence of these principles or if it will comply with the order in the right spirit.'
The campaign's main theme song 'Main hi toh Hindustan hoon' has been penned by Javed Akhtar.
The ability to make out fake news from real could save the coming generations a huge amount of conflict and heartburn, says Vanita Kohli-Khandekar.
The government can verify 5 per cent of claims in four states -- Maharashtra, Kerala, Gujarat and Andhra Pradesh -- where the gap between number of claims and recorded deaths was wide, said a bench of Justices M R Shah and B V Nagarathna.
The Department of Disinvestment in the Finance Ministry will hire an advertising or public relation agency for the purpose.
Pandemic-hit auto majors are likely to set aside these time-tested strategies for now, and, instead, focus on attractive finance schemes and an enhanced digital experience.
'In the lockdown, family viewing became even more important.' 'Kids saw adult content and adults saw a lot of kids content.' 'The audience is no longer just the housewife, but the whole family.'
The issue of denial of permission to Mansiya V P to perform Bharatanatyam at Koodalmanikyam temple, Irinjalakuda in Thrissur district has become a matter of debate in the state.
Be heard without screaming; be visible without cluttering.
Committed to secularism; wouldn't remove the word, says M Venkaiah Naidu
In an online chat with readers, Prof Ujjwal Chowdhary from Edutainment offered tips on pursuing a career in media, design and communication.
